Capture created the titles and motion graphics work on director Michael Winterbottom's film Greed and when we pitch on film or TV work, we always look for the design and overarching aesthetic to come from the story, rather than just try and make something 'cool' looking. We'd much rather create something creative meaningful and fitting to the actual story. Thankfully Greed provided our team at Capture with a multitude of ideas which in turn we could present to the director.

As you’ll see from the reel of our work above the hints of fuchsia used in the graphics were inspired by a key scene from the film and also subliminally connected with the production design and costume departments work. In total we completed around 6 minutes worth of montage sequences in total.

We came up with the split-screen idea to swiftly convey the key information and story points Michael and his editor wanted to get across. Within these split-screens we introduce the motif of a fashion designer’s cutting lines to support the film's backdrop to the fashion world.

Michael at the film’s premiere at the BFI London Film Festival.

All of this work culminated with the 'end doc' sequence of the film which highlight's key facts the film-makers wanted to make.

After all our hard work the team at Michael Winterbottom’s production company Revolution, kindly invited us to the film’s premiere at the BFI London Film Festival!