We had the privilege of making the first ever music video for Modest! Management’s band New Rules, which we shot in London on a sun-lit Sunday.
Modest!, who have previously managed acts including One Direction, were looking for a lo-fi performance led video. Our concept involved several locations around London, starting bright and early in Greenwich.
Nathan with the band’s videographer, taking charge of the behind the scenes content.
The shoot was partially set in a studio but mainly on location, which is always a risk weather-wise, but we were really fortunate on the day with sunshine and blue skies, particularly in the morning.
This photo below, taken from our recce just a few days earlier, shows the effects of the heavy rainfall that luckily went away in time for our shoot.
Take a watch of the video below to see how it all came together (including dancing on a storage container!)