Client: What 3 Words

Directed By: M J McMahon
Produced By: Matthew Jones
DoP: Orlando O'Mahoney Morris

What3words raised £7.2million in crowd funding round using video created by Capture.

Capture were commissioned by What3Words, to plan, shoot and edit a 2 minute fundraising pitch video used as the main activation film for a 10 day funding drive. Pivoting around a new Interview with CEO Chris Sheldrick, shot on an Arri Alexa Mini LF in 4k, and then edited into a highlights reel of the last 2 years of What3words company activity.

The Riase was a huge success resulting a riase 726% above the original target of £1m with £7,266,710 of new investment.