Toblerone - Stop-Motion Prologue
Clients: Pirata / Ogilvy
Brand: Toblerone (Kraft)
The idea behind this campaign was to encourage users to upload their own stop-motion animations featuring a Toblerone bar and its packaging. Capture was brought onboard to help create the site's animated intro transition, to set the scene and encourage users to generate their own animated content.
Capture worked closely with Pirata, the digital agency, in the concepting, storyboarding and the final creation of the 15 second piece.