Pride of Britain Awards
Clients: The Daily Mirror / ITV Studios
Brand: Pride of Britain Awards
Produced by Capture in house graphics team
Capture was approached by ITV Studios and The Daily Mirror to create a new motion graphic identity for the prime time ITV1 show. Our concept drew influence from the award founders; The Daily Mirror, as we decided to "Mirror" the Union Jack in the glistening chrome contours of the Pride of Britain Awards statuette, as the camera appears to fly over and around it, as if it were the Angel of the North.
Capture created the 15 second opening title sequence all edited to Coldplay’s "Paradise" track. In total Capture created 12 separate pieces of motion graphics and content graphics for HD Broadcast and the live background screens.
"We are absolutely delighted with Capture's work, they've far exceeded expectations. It's a very dramatic opening sequence which really sets up the awards perfectly."
- Peter Willis, Pride of Britain Founder
"Capture were creative, open to discussion and very enjoyable to work with."
- Maia Lidell, Pride of Britain Show Producer, ITV
"We're delighted with what Capture have conjured up and they've been a pleasure to work with."
- Tim Miller, Executive Producer & Creative Director of Factual London at ITV