Pottermore Shop - Pre-roll Animation

Agencies: Pirata / Adam & Eve
Brand: Pottermore & Sony
Produced by Capture in house graphics team


As part of the Pottermore Shop promotion, Capture was enlisted by Pirata and Adam & Eve to create an animated pre-roll based on the print of the campaign. The final ads were created for a variety of online video specifications and markets.

It was featured on a multitude of online locations, as well as the front page of Sony.com.