Pottermore - Magic Quills

Agencies: Pirata / Adam & Eve
Brand: Pottermore


After helping with the launch of JR Rowling’s Pottermore, Capture was approached again by Pirata and Adam & Eve, this time to design and animate a set of Magical CG Quills to be used in an online campaign.

Building on the mystery of the original launch campaign, fans were encouraged to seek out magical quills across the internet. With millions of people trying to access Pottermore, each quill acted as a personal key that would grant you access to the most coveted site on the planet.

Capture worked closely with Pirata to help them create four beautiful, interactive pieces culminating with a full page takeover on sony.com.