Picturehouse - Family Ident
Client: Picturehouse Entertainment
Brand: Picturehouse Cinemas
Director: Matthew Jones
Producer: M J McMahon
As part of the series of promotional clips for Picturehouse Capture was asked to create a promo advertising the cinemas clubs for families; ‘Big Scream’, ‘Toddle Time’ and ‘Kid’s Club’. Filming real families in real locations, parents and their children making the most of the cinema chain’s family features, resulting in an honest reflection of Picturehouse’s warm atmosphere and connection with the community.
The ident was shot with a HD single steadicam set-up, edited and graded by Capture. The 3D motion graphics all produced in house.