Picturehouse - Day In The Life
Client: Picturehouse Entertainment
Brand: Picturehouse Cinemas
Director: Matthew Jones
Producer: M J McMahon
Following on from our 2011 ident, Picturehouse set us the brief to create a new company ident along the theme of a day-in-the-life of a cinema. Filming for over a week across 5 sites throughout the UK, Capture filmed real people in real locations, using the cinema as they normally would to create an authentic and real lived-in atmosphere, that truely sums up what the Picturehouse Cinemas experience is all about.
Mastered to DCP (Digital Cinema Package) the Ident was distributed across 21 cinemas nationwide and is screened before every single film performance at every cinema in the Picturehouse group.