Nike - New Ball, New Season

Agency: AKQA
Brand: Nike Football
Director: Matthew Jones
Producer: M J McMahon


Capture were approached to shoot the launch of the new 2011/12 season Premier League football at London’s NikeTown.  There, Ashley Cole, James Milner and Jack Wilshere were filmed as they played around with the Nike Seitiro and gave their thoughts.

Tasked with obtaining dynamic shots and in store footage, Capture provided a camera crew team and full HD shoot set-up including steadicam work.

The video was posted on Nike’s official Youtube channel and has been viewed over 140,000 times.