New Rules - Music Videos

Client: Modest! Management
Artist: New Rules
Director: Lee Holmes
Producer: Matthew Jones

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Modest! Management want to rip up the traditional boy band rule-book with New Rules and have come to Capture to create music videos to illustrate that.

Initially with a brief for a lo-fi, performance led video for their first release ‘Fix Somebody’ and then to edit footage of the boys skydive for their track ‘Mountains’, across the videos we’ve used a mixture of ‘looks’ including super16, VHS cameras and super 8, to give them a visual style that show they’re not your usual boy band.