New Rules 'Fix Somebody' - Music Video
Client: Modest! Management
Artist: New Rules
Director: Lee Holmes
Producer: Matthew Jones
Modest! came to Capture with a brief for a lo-fi, performance led video that would explore the personal connection the band have to the lyrics.
New Rules want to rip up the traditional boyband rulebook and create new rules around what it means to be a ‘boyband’, so in the video we contrast the pristine boyband videos you expect to see with a more fun, rough around the edges VHS and 16mm-esque looks.