ICA Commercial 


Client: ICA
Brand: ICA
Director: Matthew Jones
Producer: M J McMahon

 

Capture was commissioned by the Institute of Contemporary Arts to design and shoot a promotional video that embodies the heritage and ethos of the ICA. Capture shot at the ICA with an HD set-up, over several shooting days, highlighting the institutes beautiful interior and the spaces versatility as a gallery, social space, cinema and live performance space.

Capture provided in-house editing and designed & animated the motion graphics, ensuring they fit with the established print designs and creating a promotional piece that is both artistic and meaningful, reflecting the ICA.     

The commercial is played before every cinema screening at the ICA and is presently online on their website.