HireHand - Peak Promo
Director: Matthew Jones
Producer: M J McMahon
Capture was approached by tech start up HireHand to create a video explaining how their app can help businesses battling busy peak hours and those with restricted availability to work together. HireHand were after a video that told a personal story that would also appeal to businesses and corporate clients.
Capture shot with HiredHand Cynthia and her children on the school run, then headed to Nusa Kitchen in the heart of London to film interviews both with Cynthia and Nusa Kitchen CEO, Hubert, as well as capturing the Nusa staff hard at work during the busy lunch period. In house at Capture we edited the piece and created custom graphics to illustrate how HireHand can unite businesses struggling with peak hours and people looking for short shifts and a flexible schedule.