We had the privilege of making the first ever music video for Modest! Management’s band New Rules, which we shot in London on a sun-lit Sunday.
Modest!, who have previously managed acts including One Direction, were looking for a lo-fi performance led video. Our concept involved several locations around London, starting bright and early in Greenwich.
The shoot was partially set in a studio but mainly on location, which is always a risk weather-wise, but we were really fortunate on the day with sunshine and blue skies, particularly in the morning.
This photo below, taken from our recce just a few days earlier, shows the effects of the heavy rainfall that luckily went away in time for our shoot.
Take a watch of the video below to see how it all came together (including dancing on a storage container!)