We've had an exciting week at Capture working with navigation app what3words and courier company Quipup to create a head to head challenge between two delivery drivers using differing navigation systems. After what3words approached Quiqup with the idea of a test to prove how simple and efficient what3words is compared to competing addressing systems, we came on board to create a dynamic piece.
Together with what3words our Director M J McMahon cast two Quiqees, Octavian and Errol, to star in the film and compete against each other to deliver 20 packages in the fastest time, one using the what3words system, the other using regular street addresses. We got to Westbourne Studios bright and early with steadicam operator Max Rijavec, armed with a Sony FS7 and four GoPros. Once the drivers arrived we got to attaching the GoPros to their bikes and helmets so we could get full coverage of the day's 20 runs and shot their introduction interviews... then the challenge began!
We met the Quiqees at four designated drop off points throughout the day to shoot catch up interviews on how each of them felt their deliveries were going and how the addressing system they were using was affecting them. After the 20 deliveries we met back at Westbourne Studios for final round up interviews. The next day we headed to Quiqup HQ to meet the company's CTO to record an additional interview and get an overview of the previous day's statistics - watch the video below to find out the results!