We were down at NikeTown in Oxford Circus working with AKQA for Nike to create a film to document the relaunch of Nike’s flagship store. We shot the footage on all 4 floors of the venue using steadicam & moving quadra jib camera crane to give the sense of movement, scale and grandeur you get when walking round the store. We handed it over to our friends at agency AKQA to edit in-house, combining it with interview footage shot by Quite Frankly. Cesc Fabregas, Theo Walcott, Ashley Cole, Paula Radcliff, and the legendary sprinter Carl Lewis all turned up too, and we were on hand to film every detail. Just Do It!